ETHICS: A CONCEPTUAL AND MANAGERIAL DILEMMA

What is ethics? Both in management and marketing we are witnessing a growing tendency to invoke ethics; but, sadly, most of those who touch upon this subject don’t know, nor do they understand the implications deriving from this concept. Thus, it is imperative to understand that ethics in business...

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Bibliographic Details
Main Author: M. O. Naghiu
Format: Article
Language:English
Published: AcademicPres 2014-01-01
Series:Agricultura
Online Access:http://journals.usamvcluj.ro/index.php/agricultura/article/view/10023