Fast Fashion Brands: Sustainable Marketing Practices and Consumer Purchase Behaviour
The fast fashion boom is faced with economic, environmental and social justice objections. Sustainable marketing initiatives have become a new style statement, and brands are shifting to environment-friendly manufacturing. This study explores how fashion apparel brands adopt sustainable marketing...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Ljubljana Press (Založba Univerze v Ljubljani)
2024-03-01
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| Series: | Tekstilec |
| Subjects: | |
| Online Access: | https://journals.uni-lj.si/tekstilec/article/view/16473 |