PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PISANG “SUNPRIDE” DI KOTA BANDAR LAMPUNG

PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PISANG “SUNPRIDE” DI KOTA BANDAR LAMPUNG

This research aims to analyze the effect of brand equity elements on the purchasing decision of "Sunpride" bananas in Bandar Lampung City. The basic method of this research is descriptive. The method of determining the location is purposive in Bandar Lampung City. The sampling using nonpro...

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Bibliographic Details
Main Authors: Utari Trina Sujana, Heru Irianto, Isti Khomah
Format: Article
Language:English
Published: BPFP Universitas Bengkulu 2020-03-01
Series:Jurnal Agrisep
Subjects:
brand equity
purchase decision
banana
sunpride
Online Access:https://ejournal.unib.ac.id/agrisep/article/view/9287

Internet

https://ejournal.unib.ac.id/agrisep/article/view/9287

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