Haq Allah Hu: tourists' phenomenological experiences of visiting shrines as Islamic spiritual destinations
Purpose – Over the years, shrines have been ignored as a destination by islamic marketing scholars. However, shrines can be classified as Islamic spiritual destinations which are visited by people to serve various purposes. Moreover, in the country context of Pakistan with its beautiful cultural tra...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2022-12-01
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| Series: | South Asian Journal of Marketing |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/SAJM-03-2022-0022/full/pdf |