The Effect of Price and Brand Image of Smartphone Toward Purchasing Decision of Muslim Consumers (Case Study Student University of Darussalam Gontor Campus 6 Magelang)
In a competitive businesses situation that increasingly going forward at this time, companies need to utilize their resources optimally that can aff ect consumers’ perception on purchasing, as an example in adjusting the price and also improving their the brand image. In Islamic law, Excessive consu...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Universitas Darussalam Gontor
2018-06-01
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| Series: | Islamic Economics Journal |
| Subjects: | |
| Online Access: | https://ejournal.unida.gontor.ac.id/index.php/JEI/article/view/2902 |