REBRANDING OF UNIVERSITY POLITEHNICA OF BUCHAREST

In this paper is presented a concept of redesign of the logo of Politehnica University of Bucharest. The redesign process begins with the presentation of the current stage of visual identity, and continues with the processes of research, sketching and design. The logo can directly influence the atti...

Full description

Bibliographic Details
Main Author: Radu Mihail Sofrone
Format: Article
Language:English
Published: SORGING 2018-06-01
Series:Journal of Industrial Design and Engineering Graphics
Subjects:
Online Access:http://www.sorging.ro/jideg/index.php/jideg/article/view/99