METHODOLOGICAL APPROACHES TO EVALUATION OF A PRODUCT COMPARATIVE COMPETITIVENESS
The article in the systematized way presents the methodological approaches to the evaluation of a product's comparative competitiveness as a basis for consumers' demands satisfaction and enterprises' success in competition. The topicality of the issue is determined by the fact that th...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Tatar Educational Center “Taglimat” Ltd.
2012-03-01
|
Series: | Russian Journal of Economics and Law |
Subjects: | |
Online Access: | https://www.rusjel.ru/jour/article/view/750 |