METHODOLOGICAL APPROACHES TO EVALUATION OF A PRODUCT COMPARATIVE COMPETITIVENESS
The article in the systematized way presents the methodological approaches to the evaluation of a product's comparative competitiveness as a basis for consumers' demands satisfaction and enterprises' success in competition. The topicality of the issue is determined by the fact that th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Tatar Educational Center “Taglimat” Ltd.
2012-03-01
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| Series: | Russian Journal of Economics and Law |
| Subjects: | |
| Online Access: | https://www.rusjel.ru/jour/article/view/750 |
| Summary: | The article in the systematized way presents the methodological approaches to the evaluation of a product's comparative competitiveness as a basis for consumers' demands satisfaction and enterprises' success in competition. The topicality of the issue is determined by the fact that the objective revelation and elimination of the product's weaknesses is one of the priorities for increasing competitiveness of an enterprise under Russia's joining the WTO. |
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| ISSN: | 2782-2923 |