METHODOLOGICAL APPROACHES TO EVALUATION OF A PRODUCT COMPARATIVE COMPETITIVENESS
The article in the systematized way presents the methodological approaches to the evaluation of a product's comparative competitiveness as a basis for consumers' demands satisfaction and enterprises' success in competition. The topicality of the issue is determined by the fact that th...
Main Authors: | S. G. Demchenko, G. A. Abulkhanova |
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Format: | Article |
Language: | English |
Published: |
Tatar Educational Center “Taglimat” Ltd.
2012-03-01
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Series: | Russian Journal of Economics and Law |
Subjects: | |
Online Access: | https://www.rusjel.ru/jour/article/view/750 |
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