METHODOLOGICAL APPROACHES TO EVALUATION OF A PRODUCT COMPARATIVE COMPETITIVENESS

The article in the systematized way presents the methodological approaches to the evaluation of a product's comparative competitiveness as a basis for consumers' demands satisfaction and enterprises' success in competition. The topicality of the issue is determined by the fact that th...

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Bibliographic Details
Main Authors: S. G. Demchenko, G. A. Abulkhanova
Format: Article
Language:English
Published: Tatar Educational Center “Taglimat” Ltd. 2012-03-01
Series:Russian Journal of Economics and Law
Subjects:
Online Access:https://www.rusjel.ru/jour/article/view/750

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