Ekuitas Merek dan Keputusan Pembelian: Studi Pada Konsumen Anak Usia Sekolah Dasar di Kota Depok
<p><strong>Brand Equity and Purchase Decision: Study at Elementary School Consumer in Depok City</strong></p><p>This study aims to identify: how brand equity’s factors of Biskuat and purchase decision of this biscuit by children consumer at the elementary school age in...
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri Syarif Hidayatullah Jakarta
2017-02-01
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| Series: | Esensi: Jurnal Bisnis dan Manajemen |
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| Online Access: | http://journal.uinjkt.ac.id/index.php/esensi/article/view/4783 |