Ekuitas Merek dan Keputusan Pembelian: Studi Pada Konsumen Anak Usia Sekolah Dasar di Kota Depok

Ekuitas Merek dan Keputusan Pembelian: Studi Pada Konsumen Anak Usia Sekolah Dasar di Kota Depok

<p><strong>Brand Equity and Purchase Decision: Study at Elementary School Consumer in Depok City</strong></p><p>This study aims to identify: how brand equity’s factors of Biskuat and purchase decision of this biscuit by children consumer at the elementary school age in...

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Bibliographic Details
Main Author: Endah Meiria
Format: Article
Language:English
Published: Universitas Islam Negeri Syarif Hidayatullah Jakarta 2017-02-01
Series:Esensi: Jurnal Bisnis dan Manajemen
Subjects:
brand equity
purchace decision
consumer
Online Access:http://journal.uinjkt.ac.id/index.php/esensi/article/view/4783

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