Book review: Consumer behavior: A digital native

Bibliographic Details
Main Authors:	Somraj Bhattacharjee, Archit Vinod Tapar
Format:	Article
Language:	English
Published:	Emerald Publishing 2024-03-01
Series:	IIM Ranchi Journal of Management Studies
Online Access:	https://www.emerald.com/insight/content/doi/10.1108/IRJMS-01-2024-186/full/pdf

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