Percepții asupra stereotipurilor de gen în publicitate

It is known that advertising discourse contains gender stereotypes. This paper is a reading of the people perceptions of this kind of gender messages. After a brief introduction with a focus on the sex-gender incongruity and the specificity of patriarchal social order, we move to the analysis of the...

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Bibliographic Details
Main Author: Alina Coman
Format: Article
Language:English
Published: Expert Projects 2004-04-01
Series:Sociologie Românească
Online Access:https://arsociologie.ro/revistasociologieromaneasca/sr/article/view/1048