Assessing the need for a new product from a customer perspective

New product development is complicated process, stimulated by the market, company possibilities changes. Innovation is evaluated individually, based on various methods, marketing researches. Noticed, that into the new product developing process expedient include customers, it will help create a prod...

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Bibliographic Details
Main Authors: Rasa Balvočiūtė, Eglė Keliuotytė
Format: Article
Language:English
Published: Šiaulių valstybinė kolegija / Šiauliai State Higher Education Institution 2023-11-01
Series:Taikomieji Moksliniai Tyrimai
Subjects:
Online Access:https://ojs.svako.lt/TMT/article/view/168