Manufacturer Encroachment Strategic Analysis with Platform Service Inputs: An Agent-Based Scenario
This paper considers the agency selling channel in a supply chain under platform service investment. We construct Stackelberg game models to study the impact of the manufacturer’s encroachment strategy on supply chain members. Research results indicate that the encroachment strategy always has a pos...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-02-01
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| Series: | Systems |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2079-8954/12/2/64 |