Evaluation of user experience in augmented reality mobile applications

Globalization, technological development and a dynamic business environment influence the change of customer information demands. It becomes vital for organizations to find out the customer demand change and discover technological solutions to satisfy these demands. One of these technologies is augm...

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Bibliographic Details
Main Authors: Vida Davidavičienė, Jurgita Raudeliūnienė, Rima Viršilaitė
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2021-02-01
Series:Journal of Business Economics and Management
Subjects:
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/13999