Communiquer l’action en changements climatiques au Québec
Various studies show the importance of communication actions about climate change to promote preventive and adaptive behaviors in the population. In order for these actions to be effective, a deep understanding of the targeted audience is needed. This is what segmentation studies are dedicated to, n...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fra |
| Published: |
Éditions en environnement VertigO
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| Series: | VertigO |
| Subjects: | |
| Online Access: | https://journals.openedition.org/vertigo/23203 |