Presentation of a Personal Brand Pattern for Authors of Academic Books in Publishing Industry in Iran (Study Case: Information Science & Knowledge)
Purpose: The aim of this research was to identify, determine, evaluate and prioritize the factors influencing the personal brand pattern of authors of academic books in the Iranian publishing industry in the field of library and information science.Materials and methods: The methodology of this appl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2020-02-01
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| Series: | تحقیقات کتابداری و اطلاعرسانی دانشگاهی |
| Subjects: | |
| Online Access: | https://jlib.ut.ac.ir/article_75873_5a2e887124f4c5b1bbb7d735472a9764.pdf |