Toward the digital economy: Mobile payment affecting sustainable consumption behavior

Toward the digital economy: Mobile payment affecting sustainable consumption behavior

Mobile payment has a pronounced impact on the consumption mode of various industries and provides new clues for sustainable consumption. This study aims to explore the role of perceived risk and perceived technology on sustainable consumption intention and behavior. Moreover, it proposes the structu...

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Bibliographic Details
Main Authors: Jing Yuan, Songyu Jiang, Bethzaida Mary Joy Dela Cruz
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-03-01
Series:Innovative Marketing
Subjects:
Chinese college students
Chinese consumer
digital payment
perceived risk
sustainable development goals
technological psychology
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17876/IM_2023_01_Yuan.pdf

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17876/IM_2023_01_Yuan.pdf

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