Factors Influencing the Acceptance of Online Shopping in Pakistan
The rapid growth of the Internet and its extended reach has helped developing countries adopt e-commerce, thus enabling consumers to make transactions worldwide. This study identifies the factors related to online shopping and examines consumer motivation and acceptance in this context. We employ e...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lahore School of Economics
2014-10-01
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| Series: | The Lahore Journal of Business |
| Subjects: | |
| Online Access: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/24 |