Communicating Organizational Strategy to Employees Using the Balanced Scorecard (BSC): Case Study of a Malaysian Company
Communicating organizational strategy to employees has been identified as one of the factors that influence success of strategy implementation in an organization. This study presents a case study of the use of BSC as a strategy communication tool in the strategy implementation process of a large Ma...
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| Format: | Article |
| Language: | English |
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UUM PRESS
2018-07-01
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| Series: | Journal of Business Management and Accounting |
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| Online Access: | https://e-journal.uum.edu.my/index.php/jbma/article/view/8807 |