Motivation‐based segmentation of game meat consumers: A look at the beliefs of food consumers during the COVID‐19 crisis in China
Abstract Objectives This research aims to explore the factors motivate consumers to eat game meat during a multi‐state disease outbreak. Methods It proposes a segmentation of consumers based on their attitudes toward and reveals the consumers' food beliefs that motivate their actions. Three seg...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2021-09-01
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| Series: | Veterinary Medicine and Science |
| Subjects: | |
| Online Access: | https://doi.org/10.1002/vms3.565 |