ADAPTIVE FACEBOOK COMMUNICATION OF ORTHODOX ENTITIES IN COVID-19 CONTEXT

A generalized migration of the consumers to digital channels was observed during the COVID-19 pandemic situation. In this context, the purpose of the research was to analyze the online options the consumer of religious services had and the way Church adapted its communication at the new circumstance...

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Bibliographic Details
Main Authors: Horațiu Vasile BORZA, Ionuț Călin CĂZAN, Smaranda Adina COSMA
Format: Article
Language:English
Published: Studia Universitatis Babes-Bolyai 2023-03-01
Series:Studia Universitatis Babeş-Bolyai Negotia
Subjects:
Online Access:http://www.studia.ubbcluj.ro/download/pdf/negotia/2023_1/02.pdf