The importance of message framing in rule compliance by visitors during wildlife tourism

Abstract A conundrum of wildlife tourism is balancing wildlife conservation and tourist satisfaction. Mountain gorillas (Gorilla beringei) are a flagship species for biodiversity and there is worldwide interest in gorilla trekking safaris. This tourism provides substantial revenue to the government...

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Bibliographic Details
Main Authors: Simplicious J. Gessa, Jessica M. Rothman
Format: Article
Language:English
Published: Wiley 2021-10-01
Series:Conservation Science and Practice
Subjects:
Online Access:https://doi.org/10.1111/csp2.515