THE INFLUENCE OF BRAND AUTHENTICITY, BRAND SELF-CONGRUENCE, AND BRAND LOVE TOWARDS BRAND ENGAGEMENT OF TOURIST DESTINATION IN WEST SUMATERA
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
STKIP PGRI Sumatera Barat
2022-10-01
|
| Series: | Economica |
| Online Access: | https://ejournal.upgrisba.ac.id/index.php/economica/article/view/5659/2615 |