Exploring opportunities and challenges to the adoption of blockchain technology in the fresh produce value chain

This study investigates the attitudes and perceptions of businesses and consumers towards the application of Blockchain technology (BCT) to fresh produce supply chains. Semi-structured interviews and focus groups (FG) were performed with fresh produce company managers and consumers, respectively. Th...

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Bibliografiske detaljer
Main Authors: Ralph Kwadwo Osei, Marco Medici, Martin Hingley, Maurizio Canavari
Format: Article
Sprog:English
Udgivet: AIMS Press 2021-05-01
Serier:AIMS Agriculture and Food
Fag:
Online adgang:https://www.aimspress.com/article/doi/10.3934/agrfood.2021033?viewType=HTML