More Attached, Less Stressed: Viewers’ Parasocial Attachment to Virtual Youtubers and Its Influence on the Stress of Viewers During the COVID-19 Pandemic

The COVID-19 pandemic is stressful for people, yet it has witnessed an exponential growth in the number of Virtual Youtubers and their viewers in China. Virtual Youtubers (VTubers) are people represented by virtual 2D or 3D avatars on different platforms. From the perspective of media psychology, an...

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Bibliographic Details
Main Author: Tan Yulan
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2023/04/shsconf_sdmc2022_03012.pdf