More Attached, Less Stressed: Viewers’ Parasocial Attachment to Virtual Youtubers and Its Influence on the Stress of Viewers During the COVID-19 Pandemic
The COVID-19 pandemic is stressful for people, yet it has witnessed an exponential growth in the number of Virtual Youtubers and their viewers in China. Virtual Youtubers (VTubers) are people represented by virtual 2D or 3D avatars on different platforms. From the perspective of media psychology, an...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/04/shsconf_sdmc2022_03012.pdf |
| _version_ | 1797950984493727744 |
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| author | Tan Yulan |
| author_facet | Tan Yulan |
| author_sort | Tan Yulan |
| collection | DOAJ |
| description | The COVID-19 pandemic is stressful for people, yet it has witnessed an exponential growth in the number of Virtual Youtubers and their viewers in China. Virtual Youtubers (VTubers) are people represented by virtual 2D or 3D avatars on different platforms. From the perspective of media psychology, an online survey of 669 participants was conducted to examine the intensity of Chinese viewers’ parasocial attachment to the VTubers and the influence of such attachment on the stress of these viewers during the pandemic. As a result, positive correlations were found between viewers’ parasocial attachment to VTubers and the stress relief of these viewers. |
| first_indexed | 2024-04-10T22:24:48Z |
| format | Article |
| id | doaj.art-063309ca77074ff69696408900faaf32 |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-04-10T22:24:48Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-063309ca77074ff69696408900faaf322023-01-17T09:16:40ZengEDP SciencesSHS Web of Conferences2261-24242023-01-011550301210.1051/shsconf/202315503012shsconf_sdmc2022_03012More Attached, Less Stressed: Viewers’ Parasocial Attachment to Virtual Youtubers and Its Influence on the Stress of Viewers During the COVID-19 PandemicTan Yulan0Postgraduate Student, Beijing Foreign Studies UniversityThe COVID-19 pandemic is stressful for people, yet it has witnessed an exponential growth in the number of Virtual Youtubers and their viewers in China. Virtual Youtubers (VTubers) are people represented by virtual 2D or 3D avatars on different platforms. From the perspective of media psychology, an online survey of 669 participants was conducted to examine the intensity of Chinese viewers’ parasocial attachment to the VTubers and the influence of such attachment on the stress of these viewers during the pandemic. As a result, positive correlations were found between viewers’ parasocial attachment to VTubers and the stress relief of these viewers.https://www.shs-conferences.org/articles/shsconf/pdf/2023/04/shsconf_sdmc2022_03012.pdf |
| spellingShingle | Tan Yulan More Attached, Less Stressed: Viewers’ Parasocial Attachment to Virtual Youtubers and Its Influence on the Stress of Viewers During the COVID-19 Pandemic SHS Web of Conferences |
| title | More Attached, Less Stressed: Viewers’ Parasocial Attachment to Virtual Youtubers and Its Influence on the Stress of Viewers During the COVID-19 Pandemic |
| title_full | More Attached, Less Stressed: Viewers’ Parasocial Attachment to Virtual Youtubers and Its Influence on the Stress of Viewers During the COVID-19 Pandemic |
| title_fullStr | More Attached, Less Stressed: Viewers’ Parasocial Attachment to Virtual Youtubers and Its Influence on the Stress of Viewers During the COVID-19 Pandemic |
| title_full_unstemmed | More Attached, Less Stressed: Viewers’ Parasocial Attachment to Virtual Youtubers and Its Influence on the Stress of Viewers During the COVID-19 Pandemic |
| title_short | More Attached, Less Stressed: Viewers’ Parasocial Attachment to Virtual Youtubers and Its Influence on the Stress of Viewers During the COVID-19 Pandemic |
| title_sort | more attached less stressed viewers parasocial attachment to virtual youtubers and its influence on the stress of viewers during the covid 19 pandemic |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2023/04/shsconf_sdmc2022_03012.pdf |
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