More Attached, Less Stressed: Viewers’ Parasocial Attachment to Virtual Youtubers and Its Influence on the Stress of Viewers During the COVID-19 Pandemic
The COVID-19 pandemic is stressful for people, yet it has witnessed an exponential growth in the number of Virtual Youtubers and their viewers in China. Virtual Youtubers (VTubers) are people represented by virtual 2D or 3D avatars on different platforms. From the perspective of media psychology, an...
Main Author: | Tan Yulan |
---|---|
Format: | Article |
Language: | English |
Published: |
EDP Sciences
2023-01-01
|
Series: | SHS Web of Conferences |
Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/04/shsconf_sdmc2022_03012.pdf |
Similar Items
-
Parasocial relationships and YouTube addiction: The role of viewer and YouTuber video characteristics
by: de Bérail Pierre, et al.
Published: (2022-01-01) -
THE INFLUENCE OF VTUBER VIEWERS' SELF-CONGRUITY AND CELEBRITY ATTACHMENTS ON CONSUMER ENGAGEMENT ON YOUTUBE
by: Aflah Hanif Hariadi, et al.
Published: (2023-11-01) -
Source Credibility Beauty Vlogger, Parasocial Relationship Dan Customer Equity Viewers Youtube
by: Nadiya Fikriyatuz Zakiyah, et al.
Published: (2020-04-01) -
Social TV viewers’ symbolic parasocial interactions with media characters: A topic modelling analysis of viewers’ comments
by: Jinju Kim, et al.
Published: (2021-01-01) -
Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does It Affect Viewer Stickiness and Purchanse Intention?
by: Jeeyeon Kim, et al.
Published: (2022-07-01)