Anticrisis Marketing of IT Sector Companies in the Conditions of Economic Activity`s Informatization and Intellectualization
The research actuality of the study is due to the fact that in fast-paced world of IT, the ability to adapt, innovate, and proactively address challenges is key to sustaining success and anticrisis marketing should be seen as an ongoing, dynamic process that evolves alongside the industry it serves....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Anhalt University of Applied Sciences
2024-03-01
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| Series: | Proceedings of the International Conference on Applied Innovations in IT |
| Subjects: | |
| Online Access: | https://icaiit.org/paper.php?paper=12th_ICAIIT_1/3_4 |