Reinventing Everyday Life: Consumption Practices Analysis under Certeau's Optics
The aim of this study is to understand how the frequency of attendance at outdoor exercise gyms by elderly people shapes their consumption practices and reinvents their daily lives. As a theoretical support, we adopted an interdisciplinary approach between postmodernism and consumer culture studies...
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| Format: | Article |
| Language: | English |
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Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2020-11-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://www.scielo.br/pdf/rae/v60n5/en_0034-7590-rae-60-05-0311.pdf |