Process of making decisions on loan currency: Influence of representativeness on information processing and coherence with consumption motives
Rationality of decision maker is often reduced by heuristics and biases, and also by different types of external stimuli. In decision-making process individuals simplify phases of information selection and information processing by using heuristics, simple rules which are focused on one aspect of co...
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| Format: | Article |
| Language: | English |
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University Dzon Nezbit
2016-01-01
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| Series: | Megatrend Revija |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2016/1820-31591601097A.pdf |