To Invest or not to Invest: The Start-Up Investment Decision-Making Process
This article discusses the five stages involved in securing financing for a start-up business. The first stage involves market analysis to determine the potential for development, including estimation of the addressable market, analysis of the competitive environment using tools like the Five-Forces...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2023-06-01
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| Series: | Management and Economics Review |
| Subjects: | |
| Online Access: | https://www.mer.ase.ro/files/2023-2/8-2-4.pdf |