Features of the financial services market and consumer behavior on it in the context of digital transformation

The digital transformation of modern economic life has actually «opened the door» for the penetration of breakthrough innovative technologies in many areas, and, above all, in the financial services market. Breakthrough innovations such as artificial intelligence, robotics, blockchain technologies,...

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Bibliographic Details
Main Authors: O. V. Firsanova, S. V. Brovchak
Format: Article
Language:Russian
Published: Russian Academy of Entrepreneurship 2021-12-01
Series:Путеводитель предпринимателя
Subjects:
Online Access:https://www.pp-mag.ru/jour/article/view/1573