Why Moral Advocacy Leads to Polarization and Proselytization: The Role of Self-Persuasion
This research is the first to examine the effects of moral versus practical pro-attitudinal advocacy in the context of self-persuasion. We validate a novel advocacy paradigm aimed at uncovering why moral advocacy leads to polarization and proselytization. We investigate four distinct possibilities:...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
PsychOpen GOLD/ Leibniz Institute for Psychology
2020-09-01
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| Series: | Journal of Social and Political Psychology |
| Subjects: | |
| Online Access: | https://jspp.psychopen.eu/index.php/jspp/article/view/1346 |