Individual Consequences of Internal Marketing

Since the emergence of the concept of internal marketing in the literature there have been almost 40 years. This period was marked by a constant increase of the concerns in the internal marketing area, these efforts being evidenced by the publication of a consistent number of articles (conceptual an...

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Bibliographic Details
Main Authors: Naghi Remus Ionut, Preda Gheorghe
Format: Article
Language:English
Published: Sciendo 2015-07-01
Series:Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice
Subjects:
Online Access:https://doi.org/10.1515/sues-2015-0011