La promoción del turismo musical: los festivales de música en Facebook
This paper aims to contribute to the study of social networks as a resource in tourism communication and promotion, through the case of music festivals on Facebook (FB). Following a qualitative approach, the discourses of a selection of FB pages about Spanish festivals were analysed, emphasizing hyb...
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| Format: | Article |
| Language: | English |
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Instituto de Investigación Social y Turismo
2012-05-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
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| Online Access: | http://www.pasosonline.org/Publicados/10412special/PS0412_06.pdf |