Maximizing the Rule of Augmented Reality Technology for Interactive Advertising in commercial malls

According to the leading revolutionary scientific technology appearing in the media field, and the appearance of the “Augmented Reality” technology that helps adding another dynamic dimension to the value of the advertising message, through the evolution of this technology, new prospects have been i...

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Bibliographic Details
Main Author: Shaimaa Sadek
Format: Article
Language:Arabic
Published: Arab Association for Islamic Civilization and Art 2018-10-01
Series:Journal of Architecture, Art & Humanistic Science
Subjects:
Online Access:https://mjaf.journals.ekb.eg/article_21447.html