A Data-Driven Supply Chain: Marketing Data Sharing, Data Security, and Digital Technology Adoption to Predict Firm’s Resilience
Business automation has been driven recently with Technology 4.0 to manage the supply chain process and complexity. The secured data-driven supply chain is critical for business competitiveness. However, not all companies can manage, analyze, and interpret structured and unstructured data wisely. Fo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2023-02-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/9305 |