Augmented reality as a product presentation tool: focusing on the role of product information and presence in AR
Abstract As augmented reality (AR) technology advances, marketers are eager to adopt the technology for communication to persuade consumers to develop favorable attitudes and behaviors toward their products and services. This study aims to investigate the effect of product information (utilitarian v...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2021-07-01
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| Series: | Fashion and Textiles |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40691-021-00261-w |