A bibliometric analysis of digital advertising in social media: the state of the art and future research agenda

A bibliometric analysis of digital advertising in social media: the state of the art and future research agenda

This study provides a comprehensive bibliometric analysis of social media digital advertising, examining 474 journal articles published between 2000 and 2023. Utilizing R programming and VOSviewer software, it uncovers a rapidly expanding field centered on consumer behavior and brand engagement. The...

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Bibliographic Details
Main Authors: Subhajit Pahari, Anupam Bandyopadhyay, Vijay Kumar V. M., Sameer Pingle
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Digital advertising
search engine marketing
social media marketing
content marketing
bibliometric analysis
M37
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2383794

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2383794

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