Can rewards enhance creativity? Exploring the effects of real and hypothetical rewards on creative problem solving and neural mechanisms

Abstract Reward cues have long been considered to enhance creative performance; however, little is known about whether rewards can affect creative problem solving by manipulating states of flexibility and persistence. This study sought to elucidate the differential impacts of real versus hypothetica...

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Bibliographic Details
Main Authors: Can Cui, Yuan Yuan, Yingjie Jiang
Format: Article
Language:English
Published: BMC 2024-12-01
Series:Behavioral and Brain Functions
Subjects:
Online Access:https://doi.org/10.1186/s12993-024-00264-9