Textual and Visual Catalyzers/Distractors in Advertising
The contribution of this study is expressed in the following research question: is it possible to identify some implicit-explicit textual or visual elements that catalyze or distract audience attention on or from the advertised product? An analysis of a corpus of advertisements taken from the Instag...
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| Format: | Article |
| Language: | English |
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Department of Foreign Languages and Literatures at the University of Verona
2022-12-01
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| Series: | Iperstoria |
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| Online Access: | https://iperstoria.it/article/view/1226 |