Using Web Text Analytics to Categorize the Business Focus of Innovative Digital Health Companies
Categorizing the market focus of larger samples of companies can be a tedious and time-consuming process for both researchers and business analysts interested in developing insights about emerging business sectors. The objective of this article is to suggest a text analytics approach to categorizing...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Carleton University
2021-10-01
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| Series: | Technology Innovation Management Review |
| Subjects: | |
| Online Access: | https://timreview.ca/timreview.ca/article/1457 |