The impact of attitudes towards influencers amongst millennial fashion buyers
The aim of this paper is to identify influencers and the way they affect the behavior of millennial buyers in the process of consuming fashion goods. The paper examines the literature on opinion leaders, ranging from the origins of the concept to its developments within the context of the Internet....
| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Seismo Verlag
2019-05-01
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| Series: | Studies in Communication Sciences |
| Subjects: |