Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis

Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis

This study examines the relationship between Big Five personality traits with shopping motivation variables consisting of compulsive and impulsive buying, hedonic and utilitarian shopping values. Two hundred forty seven college students were recruited to participate in this research. Bivariate corre...

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Detalhes bibliográficos
Main Authors: Ali Gohary, Kambiz Heidarzadeh Hanzaee
Formato: Artigo
Idioma:English
Publicado em: Business School, Holy Spirit University of Kaslik (USEK) 2014-10-01
Colecção:Arab Economic and Business Journal
Assuntos:
Big Five Personality
Hedonic values
Utilitarian values
Compulsive buying
Impulsive buying
Acesso em linha:http://www.sciencedirect.com/science/article/pii/S2214462514000206

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