Digital Marketing in The Legal Profession: What’s Going On and Does It Matter?
Law firms are importing ‘digital marketing’ into their practices. ‘Digital marketing’ is using the internet and online technologies, such as computers, mobile phones, websites, social media and data tools to achieve marketing objectives. These objectives are usually to acquire customers, build custo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Queensland University of Technology
2023-11-01
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| Series: | Law, Technology and Humans |
| Subjects: | |
| Online Access: | https://lthj.qut.edu.au/article/view/2828 |