Storytelling in advertising and branding

Information communication technologies accelerated numerous trends in the world including the shift to online communication and further content digitalization. Technological innovations reverberate throughout complex social and demographic trends which make a significant impact on business, internat...

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Bibliographic Details
Main Author: Alla Belova
Format: Article
Language:English
Published: V. N. Karazin Kharkiv National University 2021-08-01
Series:Когниция, коммуникация, дискурс
Subjects:
Online Access:https://periodicals.karazin.ua/cognitiondiscourse/article/view/17661