Gender Differences in EEG Responses to Color and Black-White Images: Implications for Neuromarketing Strategies

Gender Differences in EEG Responses to Color and Black-White Images: Implications for Neuromarketing Strategies

Analyzing the decision of different genders during shopping is an interesting topic in the neuromarketing industry. This study explores the EEG signal acquisition of twenty subjects in response to Color and Black-White (CL/BW) images and analysis both linear and nonlinear features in different brain...

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Bibliographic Details
Main Authors: Atefe Hassani, Amin Hekmatmanesh, Ali Motie Nasrabadi
Format: Article
Language:English
Published: IEEE 2023-01-01
Series:IEEE Access
Subjects:
EEG signal
classifier
decision making
gender
neuromarketing
Online Access:https://ieeexplore.ieee.org/document/10230236/

Internet

https://ieeexplore.ieee.org/document/10230236/

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