The role of farmers’ green values in creation of green innovative intention and green technology adoption behavior: Evidence from farmers grain green production

Grain for Green Project (GGP) is one of China’s important ecological restoration projects. The key rationale of this Program is to decrease soil erosion and develop ecological conditions. The agricultural sector is putting efforts to promote green innovation and production among farmers to achieve t...

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Bibliographic Details
Main Authors: Risheng Gao, Haitao Zhang, Chunming Gong, Zhihua Wu
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-10-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.980570/full